Jamaica is a popular vacation destination for those looking to relax. People love the Jamaican accent and the overall positive attitude of her people. Trying to capitalize on that sentiment in their new Volkswagen Super Bowl ad has drawn some very direct criticism. Some find the commercial amusing while others are calling it racist. The ad stars a white male from Minnesota who is very laid back juxtaposed among his “stuffy” co-workers and boss. He keeps encouraging them to “smile.” His mood is facilitated by his car, a Volkswagen Beetle.
"The protagonist in the commercial is intentionally meant to portray an upbeat perspective and intelligence as he influences his coworkers to `Get Happy,'" said Tim Mahoney, chief marketing officer for Volkswagen of America, in an e-mail response to an AP query "His accent is intended to convey a relaxed read more
